Privacy Policy / Politique de confidentialité

We take the protection of your personal data seriously. This Privacy Policy explains what data we collect, how we use it, and what rights you have under the General Data Protection Regulation (GDPR).

1) Controller (Data Controller)

Controller: [Company name / Legal entity]
Address: [Full address]
Email: [Privacy contact email]
Phone: [Optional]
(See also our legal notice / imprint.)

2) Data We Collect Automatically (Server Log Files)

When you visit our website, our hosting provider/web server may automatically process the following data for technical and security purposes:

• requested URL

• browser type/version and operating system

• referrer URL (the page visited before)

• hostname and IP address (usually in log files)

• date and time of access

Purpose: website security, troubleshooting, prevention of misuse, and ensuring technical stability.
Legal basis: Art. 6(1)(f) GDPR (legitimate interests).
Retention: typically up to 14 days, unless a longer retention is required for security or legal reasons.

3) Cookies & Consent Management

We use cookies and similar technologies. Some are technically necessary (e.g., for website functionality), while others are used for analytics and marketing.

Depending on your location, you may be asked for consent via our cookie banner. You can change your choices at any time in the cookie settings on our website.

Legal basis:

• Necessary cookies: Art. 6(1)(f) GDPR

• Analytics/Marketing cookies: Art. 6(1)(a) GDPR (consent), where required

4) Website Security (TLS/HTTPS)

We use HTTPS/TLS encryption to protect data transmission between your browser and our server.

5) Google Analytics & Google Tag Manager

We may use Google Analytics and Google Tag Manager to understand how visitors use our website (e.g., pages visited, interactions, approximate location, device information). Google Analytics uses cookies and may process your IP address (often in truncated form, depending on configuration).

Provider (EU): Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.
Purpose: website analytics, performance measurement, and improvement.
Legal basis: Art. 6(1)(a) GDPR (consent), where required.
Retention: depends on our Analytics settings; data is generally stored for a limited period configured in the Analytics account.

Opt-out:

• You can withdraw consent at any time via cookie settings.

• You can also use the Google Analytics opt-out browser add-on (if applicable).

6) Meta Pixel (Facebook Pixel)

We may use the Meta Pixel (Meta Platforms) to measure the effectiveness of Facebook/Instagram ads and to improve future advertising. This can include tracking actions after you click an ad and land on our website. The data may be linked by Meta to your account and used for Meta’s advertising purposes.

Purpose: conversion tracking, audience creation, ad optimization.
Legal basis: Art. 6(1)(a) GDPR (consent), where required.

You can object or manage preferences via:

• our cookie settings, and/or

• Meta ad settings in your Meta/Facebook account.

7) Embedded Social Media Content

Our website may include embedded content (e.g., Instagram posts, YouTube videos, etc.). When you view pages that contain such elements, your browser may connect to the respective provider and transmit data (e.g., IP address, device information, visited page).

The providers’ privacy policies apply (e.g., Meta/Instagram, YouTube/Google).

8) Google Fonts

To display fonts consistently, we use Google Fonts.

Preferred (privacy-friendly): If fonts are hosted locally, no connection to Google servers is required when you load the page.
If fonts are loaded from Google servers: your IP address and technical data may be transmitted to Google to deliver the fonts.

Please ensure your technical setup matches the statement you publish.

9) Newsletter

If you subscribe to our newsletter, we process your email address (and optionally your name). We send newsletters only with your consent and use a double opt-in procedure (confirmation email).

Purpose: sending marketing information, updates, offers.
Legal basis: Art. 6(1)(a) GDPR (consent).
Withdrawal: you can unsubscribe anytime via the link in each email.

Service providers: We may use tools such as:

• KlickTipp (https://www.klicktipp.com/) and/or

• FunnelCockpit (https://funnelcockpit.com/)
  to manage sending and performance measurement (e.g., opens/clicks). These providers process data on our behalf under appropriate agreements.

10) Your Rights Under the GDPR

You have the right to:

• access your data (Art. 15)

• rectification (Art. 16)

• erasure (Art. 17)

• restriction of processing (Art. 18)

• data portability (Art. 20)

• objection (Art. 21)

• withdraw consent at any time (Art. 7(3))

You also have the right to lodge a complaint with a supervisory authority in your country of residence or where the alleged infringement occurred.

11) Contact

contact form in English 🇬🇧: ways2leads.com/en-form
formulaire de contact en français 🇫🇷: ways2leads.com/fr-form
E-Mail: pascal@ways2leads.de
WhatsApp: ways2leads.com/whatsapp